How is a research project at JOSEPHS@ carried out?
Briefing and research design: The JOSEPHS®-team develops with the company a concept for the test phase of three months.
3-months test phase: Within the test phase the data is collected. Visitors can test the product or service and give their feedback.
Conclusion: The outcome of the test phase is presented - more than 3000 visitors gave their feedback on how to improve the product or service.
Find more about the process of a project at JOSEPHS®.
The JOSEPHS®-Rapid-Social-Prototyping concept is based on the principles of open innovation, product and service customization and prototype-based iterative innovation (interactive value creation). What are the questions that help companies drive their future business? What would be really great to know from users and non-users, in the unfiltered voice of the customer?
We develop the right research questions as well as the suitable data sources and tools for analysis together with our clients, in hands-on workshops, inspired by design thinking.
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