JOSEPHS® - The Service Manufactory

Something new every 3 months! JOSEPHS® is a store located in the city center of Nuremberg where visitors can test and co-create new concepts, prototypes and ideas by larger and smaller companies for free, as often as you like and during  regular opening hours.
Just stop by and discover the JOSEPHS® experience!

In the service workshop right now: SMART FUTURE

In the new theme world »SMART FUTURE«, which startet on June 1st, visitors can shape the world of tomorrow: In this theme world, we deal with solutions and prototypes on topics such as urban mobility, smart services and language assistance.
Stop by at JOSEPHS, we are looking forward to your visit!

Fraunhofer Working Group for Supply Chain Services SCS

Fraunhofer Working Group for Supply Chain Services SCS

Cashless supermarkets, smart fitting rooms, robots ... When believing in the current media reports, these concepts will be the future of retail. However, how do customers react to such technological developments? There have been few findings so far. Therefore, the study of the Fraunhofer SCS aims to collect the opinion of customers.
Using case studies, visitors get the chance to evaluate new retail options on this research island.

Games and Fun

Games and Fun

Fun and games for all ages! Matching the holiday season, games from different providers can be tried out and tested on this island. While parents have the chance to give feedback on the other JOSEPHS islands, the little ones can enjoy themselves with a wide selection of games. In addition to the novelties and classics of the Amigo game publisher, the Medical Faculty of the Friedrich Alexander University of Erlangen-Nuremberg offers a serious game application for testing.
Visitors can playfully learn about the body's own immune system and the effects of medication, as well as rate and improve the app.


What's going on tonight and how do I get to the next party the easiest? How can I keep track of the traffic jungle and find the right means of transport to enjoy the party even more? The moovel group has focused on this issue and developed an app that combines various mobility services. This app shows all available travel options at a glance and additionally includes a payment profile, which spares users from registering with individual providers. The next step is to connect the mobility app to events and celebrations in the city.
On the research island of moovel, users can test new features, plan their way to the next events close by, and get to know a new shuttle bus service.



Are you a small or medium-sized company and you want to realize your own service innovation? - Then the island of SmartDiF is the right one for you! SmartDiF is a joint project of the Fraunhofer SCS, the Friedrich-Alexander-University Erlangen-Nürnberg, the Schaeffler AG and the Siemens AG, which developed the smart service platform SmartDiF together.
On the research island of SmartDiF, visitors can simulate work processes on a digital and a real workbench, experience the differences between reality and "virtual reality" themselves, and suggest their own application examples for SmartDiF.



No more space in the wardrobe, but already the next new piece in sight? What happens to the old stuff? Should you throw it away? - No, they are too good for that. What about reselling? - Yes, but how does it work best? Is there perhaps a way to make Second Hand more innovative and attractive? If yes how? Would you like to sell your cloths, earn a little money and be able to handle everything with an online tool?
A young founder team has thought about second hand fashion and presents its ideas at JOSEPHS. Visitors can test the shop concept, share their own ideas and understand the sales and purchasing process. Here, digital wardrobe meets the analog fitting room!



How will customers' phone inquiries be handled in the future? With innovation, of course! Innovative corporate communication is the focus of VITAS. The start-up from Nuremberg develops a language assistant based on Artificial Intelligence, which will understand and answer standard telephone inquiries in customer service on a human-like quality level. The system can already handle simple customer requests on the phone and accept reservations and appointments.
Can this really work? How does a robot sound on the phone? Does it understand my questions at all? Visitors of the VITAS research island can test the language assistant live and find answers to these questions.

Previous theme worlds

Future of Work

In the theme world »Future of Work«, starting from March 2nd until May 28th, visitors were asked how they want to work in the future. Visitors could try out new prototypes and reveal their dream work environment!


The theme world »MEGATRENDS«, which ran from December 1st 2017 until February 27th 2018, was all about experiencing new prototypes, products and ideas regarding the mega trends sustainability, human machine interaction and digitisation.

»Senses in a digital World«

From September until November 2017 visitors could explore the theme world »Senses in a digital World«. This theme world was all about new technologies, concepts or procuts regarding senses in a digital world.

»Smart Services«

During the theme world »Smart Services« from June until August 2017 visitors could discover the wide world of services: IT-security, electric mobility, interactive displays and a digital farmers market are ideas our visitors enhanced.


From March until May 2017 visitors could explore the theme world »Media«. Here visitors could experience various products and concepts regarding the future of the media, such as apps, digital newspapers, insurance products or new websites.

»Live & Work«

From November 2016 and January 2017 our visitors could discover the theme world »Live & Work«. During this time visotors could try out new ideas, concepts and products around the topics living and working in the future.

»Human Machine Interaction«

In the theme »Human Machine Interaction« from August until October 2016 visitors could experience and try out things regarding the cohabit of machines and humans.

»Adventure & Travel«

In the theme world »Adventure & Travel«, which ran from May until July 2016, visitors could experience a hotel check-in setting, different travel booking apps, recycled bags made out of life wests and three different crowdfunding projects.

»Fitness & Safe Mobility«

From February until April 2016 our visitors could experience the theme world »Fitness & Safe Mobility«. Here visitors could test a micro-sleep alerter, configurable strollers, new fitness trends and an online platform for patients with dementia.

»SMARTer Living«

With the motto »SMARTer Living« our visitors could experience smart technologies ranging from smart home systems, smart typing methods for tablets, smart research technologies or smart learning to smart shopping from November 2015 until January 2016.

»Playful Development of Innovations«

From August until October 2015, visitors were invited to experience live robots, assess the quality of wooden board games, try out games for both older generations and for the little ones, as well as test a CityApp which was developed step by step at JOSEPHS in the theme world »Playful Development of Innovations«.

»Future Commerce«

From May 2015 until July 2015, JOSEPHS was welcoming and inviting visitors to test shopping-assistant apps, experience how advertisements individually try to address each person via emotion recognition, how to share one's wardrobe in a social network, learn the benefits and challenges of logistics and solve various tricky logistics tasks within the theme world »Future Commerce«.

»Everything about E – digital, mobile and energized«

From February until April 2015, visitors were invited to the theme world »Everything about E – digital, mobile and energized« to feel music, experience a rollercoaster ride in 3D and get to know more about electronic mobility. Our partners for this theme were DEXPER.IO, Fraunhofer IIS, HYVE and the research project CODIFeY.

»Leisure: Active and Self-made«

From October 2014 until January 2015, JOSEPHS® invited visitors to discover quite a number of new stuff: stylish crochet, DIY with the help of laser technology, newest technology for self-measuring and sports tracking and smart public games in the theme world »Leisure: Active and Self-made«.

»Around the Box«

From the beginning of August to the end of October 2014, JOSEPHS ran the theme world »Around the Box«. All visitors were invited to design, test and experience design methods and new designs, try out time-saving future concepts and to co-develop new solutions through hearing and emotion.

»Creative - Hands and Feet«

The countless opportunities to give to products and services a personal touch, characterized the first theme world »Creative - Hands and Feet« in JOSEPHS. From May to July 2014, regional as well as established Germany-wide companies presented their products and innovations.